WORK
Mindfulness & Money: Social media, Advertising
BRIEF
Create social media advertisement posters for the rebranding of Mindfulness & Money.
SOLUTION
In Mindfulness & Money’s new rebrand, they strayed away from the colour scheme and conept of their parent company, Conscious Economics, and embraced a more minimalist, natural theme. Taking their original colours and toning them down to be more luxurious and high-end, Mindfulness & Money needed designs that fall in that same vein.
For this ad campaign, there is heavy inspiration from vintage magazine advertisements, putting the main statement and design behind the object being presented. For their social media, there is a soft subtlety and balance behind its line design and iconography.
Create social media advertisement posters for the rebranding of Mindfulness & Money.
SOLUTION
In Mindfulness & Money’s new rebrand, they strayed away from the colour scheme and conept of their parent company, Conscious Economics, and embraced a more minimalist, natural theme. Taking their original colours and toning them down to be more luxurious and high-end, Mindfulness & Money needed designs that fall in that same vein.
For this ad campaign, there is heavy inspiration from vintage magazine advertisements, putting the main statement and design behind the object being presented. For their social media, there is a soft subtlety and balance behind its line design and iconography.
