WORK
Alter Ego: Branding, Packaging, Advertising [concept work]
BRIEF
Design a hair dye brand, accompanied with a logo, slogan, and packaging design. Created with brief from @briefclub.
SOLUTION
Alter Ego’s slogan reads, “no one dyes from love”. Their main mission to help empower anyone old enough to hold a box of hair dye kit, no matter your age. To release their inner alter ego. This is seen in the range of models chosen to model for advertisements.
The main design exists as an outline, a placeholder. For each hairdye colour released, the smiley icon aptly named “Dyana”, and the “alt” in alter changes to match, signifying a nod to alternative culture, which is often seen with bright and vibrant hair colours.
Design a hair dye brand, accompanied with a logo, slogan, and packaging design. Created with brief from @briefclub.
SOLUTION
Alter Ego’s slogan reads, “no one dyes from love”. Their main mission to help empower anyone old enough to hold a box of hair dye kit, no matter your age. To release their inner alter ego. This is seen in the range of models chosen to model for advertisements.
The main design exists as an outline, a placeholder. For each hairdye colour released, the smiley icon aptly named “Dyana”, and the “alt” in alter changes to match, signifying a nod to alternative culture, which is often seen with bright and vibrant hair colours.
